The Power of Music

“Believe in me, just as I’ve always believed in you.” A sudden diagnosis compelled Him to reconsider what mattered to him in life. After chancing upon an advertisement for courses at Act Plus, he decided to pursue his childhood dream in animation and turn his hobby into a career. Since then, he has taken part in the production of “The Great Detective Sherlock Holmes”, a Hong Kong-made animated movie. He has also faced many failures and setbacks along the way. Today, as an animation tutor, he hopes to help underprivileged students find their strengths and goals in life.

Distributing lunch boxes, creating animated stories, or playing a song may seem like small efforts, but they can make a world of difference! By working hand-in-hand with NGO partners, TrustTomorrow strives to bring more hope into people’s lives with every step we take! Since the TrustTomorrow initiative was launched over a year ago, many Changemakers have shared inspiring stories and experiences. A small change today can make for a better tomorrow.

National Geographic Explorer Stanley Shea became interested in marine biology while completing his MPhil and ended up joining the international marine conservation group, Bloom Association, by coincidence.

Amid the fifth wave of COVID-19, Swire Trust has pledged HK$15.5 million through its TrustTomorrow initiative. The latest programmes will be rolled out in March to provide essential services that vulnerable groups have been unable to access, helping them retain a level of well-being in these challenging times.

“If Napoleon fish becomes extinct, the next generation will never see this beautiful fish again,” marine biologist Dr. Yvonne Sadovy says.

Funded by Swire Trust’s TrustTomorrow and organised by InspiringHK Sports Foundation, the WELL DUNK! Public Estate Basketball League and Training programme has formed three youth basketball teams in Tung Chung to promote cohesion through sport while giving young people from underprivileged backgrounds a chance to shine and pursue an athletic career.

The weather has been unpredictable lately, making bus shelters a godsend for passengers – including the one with TrustTomorrow’s giant poster along Chater Road, near Statue Square.

Swire Trust’s TrustTomorrow initiative has been supporting the Hong Kong Bird Watching Society in inspiring the public through education and scientific research to appreciate and protect wild birds and their ecological environment.

“Coca-Cola” remains a beloved classic, evoking a feeling of refreshment and a taste of happiness.

Hong Kong’s beautiful waters are home to diverse marine life deserving of careful protection.

Feeding Hong Kong addresses food shortage and food waste by collecting high-quality food items that would otherwise be thrown out, and redistributing them to the underprivileged.

Swire has grown with Hong Kong for half a century. To mark this important milestone, the Group has compiled a commemorative book of stories, as told by people and mementos.

Have you noticed the large-scale Swire posters that are currently on display across the city?

Other than sponsoring projects in the areas of Education, Marine Conservation and the Arts, Swire Trust’s TrustTomorrow hopes to support NGOs through volunteer programmes, where our people serve together to build a better community.

When Swire began its Hong Kong operations over 150 years ago, the group made its home at 1 Connaught Road, which remained the Headquarters for almost 60 years.

Through Swire Trust’s TrustTomorrow initiative, the Swire Inclusive Community Fund is subsidising four NGOs that help disadvantaged groups that are easily overlooked or suffering from generational poverty.

Besides providing clinical support for students with special educational needs as well as their families, The Education University of Hong Kong’s Supporting Unit for Special Educational Needs (SuSEN) also trains educators so that students can enjoy equal learning opportunities.

With the support of TrustTomorrow, Time Auction recently launched a ‘Mobilising Volunteers For Good’ programme that matches local non-profit organisations with the right professional talent to incentivise volunteers and give them the chance to learn through experience.

Supported by Swire Trust’s TrustTomorrow initiative, the CareER Association has recently launched a Diversity Inclusion Index – the first of its kind in Hong Kong.

The TrustTomorrow initiative creates education opportunities for our community through partnering with organisations such as VTC, Time Auction and CareER.

We are now launching a MySwireStories Instagram page to showcase stories of Swire, its people and encounters over the past 150 years.

To reaffirm the Group’s ongoing commitment to Hong Kong, Swire has injected an additional HK$150 million into Swire Trust’s TrustTomorrow initiative. Learn more from the news.

Run by ImpactHK, ‘29’ is a community centre which provides career training and job opportunities for people who are experiencing homelessness.

Habitat for Humanity Hong Kong will improve the homes of over 60 underprivileged families, creating a study area for the kids with new tables and chairs to enhance their learning environment.

Through its “Building Community, Building Tung Chung” initiative, TrustTomorrow has been organising six online activities each month to help promote family wellbeing, as the pandemic continues to keep students at home.

Swire Trust’s TrustTomorrow is sponsoring St. James’ Settlement’s FOOD-CO through the Joyful Express community programme.

Swire Trust’s TrustTomorrow, is once again joining hands with St. James’ Settlement’s FOOD-CO. This year’s Joyful Express community programme will provide food and daily necessities to individuals in need.

Swire Trust's TrustTomorrow initiative teamed up with HandsOn Hong Kong and the Methodist Centre to launch a phone support initiative under the Integrated Discharge Support Programme for Elderly Patients.

Swire Group (Swire) will be continuing its sponsorship of the Hong Kong Philharmonic Orchestra (HK Phil) as Principal Patron for another three years from April 2021, with a grant of HK$46.4 million, the biggest corporate donation in the orchestra’s history.

InspiringHK Sports Foundation is teaming up with Swire Trust’s TrustTomorrow to boost spirits through physical exercise with a series of online and offline activities in Tung Chung.

Co-directed by the Hong Kong Philharmonic Orchestra and The Hong Kong Academy for Performing Arts (“HKAPA”), The Orchestra Academy Hong Kong (“TOA”) is launched with the support of a HK$9 million sponsorship from the Swire Trust.

To drive community inclusion and foster stronger connections with especially ethnic minority youths, Tina Chan, Swire’s Group Head of Philanthropy talked to the SCMP about the programmes that Swire has supported on to make a difference.

If you have something that will never get used up, what would you do with it? Auntie Choi will tell us all about it in “Extra Yarn”, a picture book by Mac Barnett.

Artist Teresa Ho from Arts with the Disabled Association Hong Kong will share tips on drawing quick portraits.

“Building Community, Building Tung Chung” is a partnership between Swire Trust’s TrustTomorrow funding initiative, the Hong Kong Council of Social Service, four local NGOs and the Association of School Heads of Islands District.

We are delighted to have invited artists from the ADAHK to lead two virtual art workshops starting this week. See You Online!

Clarinet player Lau Wai from the Hong Kong Philharmonic Orchestra will share with us the special attributes of clarinet.

Watch the Swire Symphony Under the Stars tonight at 7:30pm and immerse yourself in the musical vibes!

Hong Kong Philharmonic Orchestra French Horn player Homer Lee and Percussion player Sophia Woo will show us how to create our own musical melodies at home.

We’ve received overwhelmingly positive feedback since the November launch of “See You Online” —a series of online activity videos produced by Swire Trust along with our partner NGOs, artists and performers. Stay tuned for next month’s programme, as we continue to share exciting music and arts-related content with you. 

Doing yoga together at home is a great way to bond as a family and build relationships with your kids. You can have fun and be silly, which helps ease stress during the pandemic.

On 19th and 26th November, JHF yoga therapists will share useful yoga practices, so you can stay active and relax at the same time, even at home.

We’ve invited Auntie Choi to share this tale, which is all about believing in the unlimited possibilities of life!

Swire Trust’s TrustTomorrow initiative has provided beneficiary families of partnering NGOs with online parent-child activities, in hopes to encourage families to continue their love for reading.

Under the TrustTomorrow funding initiative, Swire Trust has subsidised the use of Germagic disinfecting spray in 18 special education needs schools with boarding facilities.

Through the TrustTomorrow initiative, we work closely with NGO partners and beneficiaries to provide ‘close to the ground’ food and hygiene support to the needy.

iMoney talks to Tina Chan, Head of Philanthropy for The Swire Group Charitable Trust, about the programmes that are being rolled out through TrustTomorrow.

During COVID-19, parents of children with special educational needs are spending more time at home taking care of their children. Providing emotional support and physical supplies are particularly important.

On 23rd September, volunteers from Swire Trust have partnered with St. James' Settlement to create care packs for vulnerable communities in Hong Kong.

During the first half of 2020, with the early onset of the pandemic, the Swire Trust provided financial relief worth HK$15 million to support projects on food and hygiene, benefitting over 122,000 people in Hong Kong.