Swire is committed to the sustainable development of its businesses. We provide quality products and services to customers, strive to minimise the environmental impact of our activities and carefully consider the needs of our community, making positive contributions wherever we can.
In all our business dealings we insist on the highest standards of professionalism, accountability, and transparency. We offer our staff equitable, safe, and healthy workplaces, and foster their career development. We pursue operational excellence in everything we do, priding ourselves on being forward-looking, innovative and original. These qualities are the foundation of our success and vital to our long-term sustainability.
We believe that business growth should not come at the expense of the environment. When the world in which we operate thrives, so do we. This is why in 2016 Swire introduced SwireTHRIVE, a group-wide sustainability strategy which will have an impact on every part of Swire's operations. Initially focussed on environmental issues, SwireTHRIVE was extended in 2020 to cover our commitment to people and communities. SwireTHRIVE aims to mitigate operational risk and build long-term resilience by driving improved standards and efficiency and increased innovation in five key areas:
- Climate – Decarbonise our business and build climate resilience
- Waste – Turn today's waste into tomorrow's resource
- Water – Use and manage water responsibly
- People – Foster a company culture that is accessible, inclusive and safe
- Communities – Position our community initiative as part of our core business value
In order to achieve these objectives, we encourage practical innovation, and invest in technologies and improvement processes that help reduce environmental impacts and generate long-term growth. We strive towards the highest standards of operational efficiency.