Chairman's message

Swire's motto is 'Esse Quam Videri' meaning 'To be, rather than to seem to be'.

The Swire group has been in operation for more than two centuries - with over 150 of those years focused on the Asia Pacific region. Our longevity in a broad swathe of businesses hinges upon our ability to deliver good service: our customers and industry peers expect a high level of professionalism and reliability from Swire companies. But at the end of the day, our reputation is only as good as the last job and we know we must continually raise our game.

A part of this is the ability to adapt quickly to meet market demands and evolving trends: investing to stay ahead of technological change, innovating to ensure we do what we do in better, more efficient ways. Finding smarter ways to look after the environment and the community is critical, at a time when businesses are rightly held to ever greater accountability and sustainability is a key issue for investors.

For Swire, a particular focus is on nurturing and developing our staff. We aim to offer rewarding careers that enable our employees at every level to develop to their full potential within a safe, inclusive environment - irrespective of race, gender, orientation, culture or creed. Their dedication and professionalism underpin our success.

Barnaby Swire