1983 Lifestyle brands
Category: Corporate, Trading & IndustrialToday, Swire is an exclusive distributor for a range of international brands, including Columbia, Rockport, Speedo, Chevignon and Repetto. Swire’s trading arm has proved highly successful at introducing ‘new’ international brands to wholly untried markets in Mainland China and establishing a high degree of brand recognition and loyalty. Increasingly, Swire Resources has also expanded away from its core business of retailing and wholesaling sports and casual footwear and attire into lifestyle accessories and homewares, with the addition to its portfolio of brands such as Cath Kidston.